050 - Revision history

Chinouk at 21:14, 6 August 2024

2024-08-06T21:14:12Z

← Older revision		Revision as of 21:14, 6 August 2024
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	\|People=Random Studio		\|People=Random Studio
	\|Entity=Company		\|Entity=Company
	\|Title=Fred Perry x Raf ~~Simmons~~ interactive lookbook		\|Title=Fred Perry x Raf Simons interactive lookbook
	\|Link=http://MAPS.FREDPERRYXRAFSIMONS.COM		\|Link=http://MAPS.FREDPERRYXRAFSIMONS.COM
	\|Type=Campaign		\|Type=Campaign

Chinouk at 08:01, 5 August 2024

2024-08-05T08:01:39Z

← Older revision		Revision as of 08:01, 5 August 2024
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	\|Reflection=While lookbook offers an examination of the intersection of fashion and digital culture as it immerses the viewer in a hyper-stylised digital environment, utilising motion sensors and abstract imagery to transform familiar, lived experiences into something eerily distant when played out on screen. This dissonance challenges our perceptions of reality, suggesting that the digital mediation of fashion can distance us from the authenticity of human experience, making the familiar strangely unsettling.		\|Reflection=While lookbook offers an examination of the intersection of fashion and digital culture as it immerses the viewer in a hyper-stylised digital environment, utilising motion sensors and abstract imagery to transform familiar, lived experiences into something eerily distant when played out on screen. This dissonance challenges our perceptions of reality, suggesting that the digital mediation of fashion can distance us from the authenticity of human experience, making the familiar strangely unsettling.
	\|External reference=[http://HOME.FREDPERRYXRAFSIMONS.COM The 80s Youth Archive], [https://random.studio Random Studio], [http://fredperry.com/rafsimons-20 A Lookbook of Many Gazes]		\|External reference=[http://HOME.FREDPERRYXRAFSIMONS.COM The 80s Youth Archive], [https://random.studio Random Studio], [http://fredperry.com/rafsimons-20 A Lookbook of Many Gazes]
	\|~~Image2~~=~~FredPerry RafSimons AW19 Home~~.jpg		\|Image=FredPerry_RafSimons_AW19_Home.jpg
	\|~~CaptionImage2~~=Fred Perry x Raf Simons AW19 by Random Studios		\|CaptionImage=Fred Perry x Raf Simons AW19 by Random Studios
	}}		}}

Chinouk at 08:00, 5 August 2024

2024-08-05T08:00:23Z

← Older revision		Revision as of 08:00, 5 August 2024
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	\|Entity=Company		\|Entity=Company
	\|Title=Fred Perry x Raf Simmons interactive lookbook		\|Title=Fred Perry x Raf Simmons interactive lookbook
	\|Link=~~maps~~.~~fredperryxrafsimons~~.~~com~~		\|Link=http://MAPS.FREDPERRYXRAFSIMONS.COM
	\|Type=Campaign		\|Type=Campaign
	\|Discipline=commercial		\|Discipline=commercial
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	This is the first instalment in a three-part exploration of 360 storytelling. Part two centres around 80s Youth Archive photographs, while part three, 'A Lookbook of Many Gazes', allows the viewer to see the SS20 collection through the eyes of many.		This is the first instalment in a three-part exploration of 360 storytelling. Part two centres around 80s Youth Archive photographs, while part three, 'A Lookbook of Many Gazes', allows the viewer to see the SS20 collection through the eyes of many.
	\|Reflection=While lookbook offers an examination of the intersection of fashion and digital culture as it immerses the viewer in a hyper-stylised digital environment, utilising motion sensors and abstract imagery to transform familiar, lived experiences into something eerily distant when played out on screen. This dissonance challenges our perceptions of reality, suggesting that the digital mediation of fashion can distance us from the authenticity of human experience, making the familiar strangely unsettling.		\|Reflection=While lookbook offers an examination of the intersection of fashion and digital culture as it immerses the viewer in a hyper-stylised digital environment, utilising motion sensors and abstract imagery to transform familiar, lived experiences into something eerily distant when played out on screen. This dissonance challenges our perceptions of reality, suggesting that the digital mediation of fashion can distance us from the authenticity of human experience, making the familiar strangely unsettling.
	\|External reference=~~[fredperry.com/rafsimons-20 A Lookbook of Many Gazes],~~ [http://HOME.FREDPERRYXRAFSIMONS.COM The 80s Youth Archive], [https://random.studio Random Studio]		\|External reference=[http://HOME.FREDPERRYXRAFSIMONS.COM The 80s Youth Archive], [https://random.studio Random Studio], [http://fredperry.com/rafsimons-20 A Lookbook of Many Gazes]
	\|Image2=FredPerry RafSimons AW19 Home.jpg		\|Image2=FredPerry RafSimons AW19 Home.jpg
	\|CaptionImage2=Fred Perry x Raf Simons AW19 by Random Studios		\|CaptionImage2=Fred Perry x Raf Simons AW19 by Random Studios
	}}		}}

Chinouk: Created page with "{{Entry |Entry number=050 |People=Random Studio |Entity=Company |Title=Fred Perry x Raf Simmons interactive lookbook |Link=maps.fredperryxrafsimons.com |Type=Campaign |Discipline=commercial |Subject=Virtual reality, Fashion, Digital culture |Description=The Fred Perry x Raf Simons SS19 collaboration is presented within an immersive editorial lookbook, honouring an everyday interface familiar to many. Worn by anonymised individuals, the garments can be viewed in a navigab..."

2024-08-05T07:59:10Z

Created page with "{{Entry |Entry number=050 |People=Random Studio |Entity=Company |Title=Fred Perry x Raf Simmons interactive lookbook |Link=maps.fredperryxrafsimons.com |Type=Campaign |Discipline=commercial |Subject=Virtual reality, Fashion, Digital culture |Description=The Fred Perry x Raf Simons SS19 collaboration is presented within an immersive editorial lookbook, honouring an everyday interface familiar to many. Worn by anonymised individuals, the garments can be viewed in a navigab..."

New page

{{Entry
|Entry number=050
|People=Random Studio
|Entity=Company
|Title=Fred Perry x Raf Simmons interactive lookbook
|Link=maps.fredperryxrafsimons.com
|Type=Campaign
|Discipline=commercial
|Subject=Virtual reality, Fashion, Digital culture
|Description=The Fred Perry x Raf Simons SS19 collaboration is presented within an immersive editorial lookbook, honouring an everyday interface familiar to many. Worn by anonymised individuals, the garments can be viewed in a navigable environment, where modified stills create the setting of a universal suburb. Each garment can be examined up-close, with options to view it in situ or in the shop. Location URLs of found garments, sound snippets or visual frames can be shared on social media. The entire campaign can also be viewed as a series of semi-accidental screenshots.
This is the first instalment in a three-part exploration of 360 storytelling. Part two centres around 80s Youth Archive photographs, while part three, 'A Lookbook of Many Gazes', allows the viewer to see the SS20 collection through the eyes of many.
|Reflection=While lookbook offers an examination of the intersection of fashion and digital culture as it immerses the viewer in a hyper-stylised digital environment, utilising motion sensors and abstract imagery to transform familiar, lived experiences into something eerily distant when played out on screen. This dissonance challenges our perceptions of reality, suggesting that the digital mediation of fashion can distance us from the authenticity of human experience, making the familiar strangely unsettling.
|External reference=[fredperry.com/rafsimons-20 A Lookbook of Many Gazes], [http://HOME.FREDPERRYXRAFSIMONS.COM The 80s Youth Archive], [https://random.studio Random Studio]
|Image2=FredPerry RafSimons AW19 Home.jpg
|CaptionImage2=Fred Perry x Raf Simons AW19 by Random Studios
}}