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| {{Entry | | {{Entry |
| |Entry number=007 | | |Entry number=007 |
| |People=Femke de Vries | | |People=Sadie Plant |
| |Title=Words On Fashion Websites | | |Entity=Individual |
| |Link=https://wordsonfashionwebsites.com/ | | |Title=Zeros and Ones: Digital Women and the New Technoculture |
| |Type=Project | | |Pdf=https://monoskop.org/images/1/17/Plant_Sadie_Zeros_and_Ones_Digital_Women_and_the_New_Technoculture_1997.pdf |
| |Discipline=autonomous | | |Type=Book |
| |Subject=Feminism | | |Discipline=critical |
| |Description=wordsonfashionwebsites explores the use of text in the realm of online fashion media. The website is connected to a selection of 10 high-profile fashion/lifestyle websites (of which some have over 90 million unique monthly visitors and a large commercial impact) and offers the option to search, track and compare the use of text on these websites. | | |Subject=Cybernetics, Feminism |
| | | |Description=Zeros and Ones is an investigation of the intersection between women, feminism, machines and in particular, information technology. Arguing that the computer is rewriting the old conceptions of man and his world, it suggests that the telecoms revolution is also a sexual revolution which undermines the fundamental assumptions crucial to patriarchal culture. Historical, contemporary and future developments in telecommunications and in IT are interwoven with the past, present and future of feminism, women and sexual difference, and a wealth of connections, parallels and affinities between machines and women are uncovered as a result. Challenging the belief that man was ever in control of either his own agency, the planet, or his machines, this book argues it is seriously undermined by the new scientific paradigms emergent from theories of chaos, complexity and connectionism, all of which suggest that the old distinctions between man, woman, nature and technology need to be radically reassessed. |
| This website is part of a research into the way text creates meaning in fashion. In addition to the effect of social and economic changes on text, the evolution in fashion media – from printed matter with illustrations to glossies with photos and subsequently online fashion media in the form of blogs, webshops and online magazines – has led to changes in the dynamics between text and image and fashion text in general. Through various means this research explores the use of text in fashion; the topics that are addressed and how things are imbued with value through text, how text makes them ‘new’, ‘effortless’, ‘original’ and ‘thrilling’; turning garments into dreams and fashion into feelings.
| | |External reference=[https://www.sadieplant.com/ Sadie Plant] |
| |Book=No | | |Book=No |
| |Web=Yes | | |Web=Yes |