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The digital landscape thrives on 'hypervisibility', where cultural markers are presented as bold statements, but often lack the necessary cultural nuance. Often Black cultural expressions - hairstyles, clothing styles, linguistic expressions and aesthetics - are showcased through influencers or memes that gain widespread appeal, often without reference to their roots. This parallels historical minstrelsy, where black identity was caricatured and exploited for entertainment. The digital age exacerbates this by enabling the rapid dissemination and monetisation of these trends, further blurring the line between homage and exploitation.
Ogwo's exploration of memestrilism not only critiques, but also reflects the larger conversations taking place in digital fashion spaces about authenticity, representation and the ethics of appropriation in a globalised, meme-driven culture.As the online realm often feels infinite, this directory highlights non-commercial, critical, and experimental online content related (but not limited) to fashion and creative practices. It features projects, essays, visuals, and events, offering tools to navigate this dynamic landscape.
In gathering a wide variety of practitioners and collectives, we are always expanding, and looking to add to this growing bibliography of ‘being online’.
If you've encountered or created something that fits within this scope, feel free to share and submit!