Natalia Särmäkari

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⤢ a directory that gathers, stacks and links practices that work with, through and beyond (digital) fashion […]

LATEST UPDATE 26.09.2025

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Natalia Särmäkari

From a Tool to a Culture : Authorship and Professionalism of Fashion 4.0 Designers in Contemporary Digital Environments

https://attachments.are.na/29225167/d478fdb6953d514ca4eac8df31b988b9.pdf?1720079254

Thesis

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Fashion, Authorship, Techno-social

This thesis looks at how fashion design is affected by new technology. It contributes to fashion studies and design research. It uses ideas from authorship theory, sociology of professions and posthumanism. The research looks at four fashion design practices where creation takes place in virtual spaces and is shared with non-professionals, networks or machines. The case studies are The Fabricant, Atacac, Self-Assembly and Minuju.

Natalia Särmäkari

03.11.25

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As the online realm often feels infinite, this directory highlights non-commercial, critical, and experimental online content related (but not limited) to fashion and creative practices. It features projects, essays, visuals, and events, offering tools to navigate this dynamic landscape.

In gathering a wide variety of practitioners and collectives, we are always expanding, and looking to add to this growing bibliography of ‘being online’.

If you've encountered or created something that fits within this scope, feel free to share and submit!

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