019

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SOFTWEAR

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Authors & Creators

Title

Type

DIRECTORY

ABOUT

⤢ a directory that gathers, stacks and links practices that work with, through and beyond (digital) fashion […]

LATEST UPDATE 26.09.2025

COMMUNITY

AUTHORS & CREATORS

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[019]

Anabelle Johnston, Lucas Gelfond

Syntax Magazine

[WEB⤴]

Magazine

Entity

Collaboration

Discipline

experimental

Subject(s)

Digital culture, Publishing, Authorship

Description

Syntax is an online magazine using the grammar of the internet. The editors letter of Syntax's first edition reads:

"Digital media promised us new modes of reading. Instead, we got sound bites and “which One Direction member should you date” quizzes. Scrolling online became an experiment in self-defense: we’re bombarded by paywalls and pop-up ads, lured by A/B tested headlines and microtrend pieces. [...] But no one writes how we read. In chat rooms, comment sections, forums, personal blogs. The video essay, the playlist, Tumblr collage—these forms are as familiar to us as the novel, film, and album. Their words would never reach the true citizens of the internet.."

And so, Syntax provides a honest reflection of what pre-capitalist internet.

Quote

"So we go back to the blog. Repurpose the zine. We’re sending our reply using the grammar of the internet."

External references

Syntax Instagram

Added on

01.05.24

[019]

Anabelle Johnston, Lucas Gelfond

Syntax Magazine

[WEB⤴]

Magazine

Entity

Collaboration

Discipline

experimental

Subject(s)

Digital culture, Publishing, Authorship

Description

Syntax is an online magazine using the grammar of the internet. The editors letter of Syntax's first edition reads:

"Digital media promised us new modes of reading. Instead, we got sound bites and “which One Direction member should you date” quizzes. Scrolling online became an experiment in self-defense: we’re bombarded by paywalls and pop-up ads, lured by A/B tested headlines and microtrend pieces. [...] But no one writes how we read. In chat rooms, comment sections, forums, personal blogs. The video essay, the playlist, Tumblr collage—these forms are as familiar to us as the novel, film, and album. Their words would never reach the true citizens of the internet.."

And so, Syntax provides a honest reflection of what pre-capitalist internet.

References

Syntax Instagram

Quote

"So we go back to the blog. Repurpose the zine. We’re sending our reply using the grammar of the internet."

Added on 01.05.24  to the softwear.directory