Lucas Gelfond
SOFTWEAR
[Nr.]
Title
Type
⤢ a directory that gathers, stacks and links practices that work with, through and beyond (digital) fashion […]
LATEST UPDATE 05.09.2024
"Digital media promised us new modes of reading. Instead, we got sound bites and “which One Direction member should you date” quizzes. Scrolling online became an experiment in self-defense: we’re bombarded by paywalls and pop-up ads, lured by A/B tested headlines and microtrend pieces. [...] But no one writes how we read. In chat rooms, comment sections, forums, personal blogs. The video essay, the playlist, Tumblr collage—these forms are as familiar to us as the novel, film, and album. Their words would never reach the true citizens of the internet.."
And so, Syntax provides a honest reflection of what pre-capitalist internet.As the online realm often feels infinite, this directory highlights non-commercial, critical, and experimental online content related (but not limited) to fashion and creative practices. It features projects, essays, visuals, and events, offering tools to navigate this dynamic landscape.
In gathering a wide variety of practitioners and collectives, we are always expanding, and looking to add to this growing bibliography of ‘being online’.
If you've encountered or created something that fits within this scope, feel free to share and submit!