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⤢ a directory that gathers, stacks and links practices that work with, through and beyond (digital) fashion […]

LATEST UPDATE 20.11.2024

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Random Studio

Fred Perry x Raf Simons interactive lookbook

http://MAPS.FREDPERRYXRAFSIMONS.COM

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Virtual reality, Fashion, Digital culture

Fred Perry x Raf Simons AW19 by Random Studios

The Fred Perry x Raf Simons SS19 collaboration is presented within an immersive editorial lookbook, honouring an everyday interface familiar to many. Worn by anonymised individuals, the garments can be viewed in a navigable environment, where modified stills create the setting of a universal suburb. Each garment can be examined up-close, with options to view it in situ or in the shop. Location URLs of found garments, sound snippets or visual frames can be shared on social media. The entire campaign can also be viewed as a series of semi-accidental screenshots. This is the first instalment in a three-part exploration of 360 storytelling. Part two centres around 80s Youth Archive photographs, while part three, 'A Lookbook of Many Gazes', allows the viewer to see the SS20 collection through the eyes of many.

While lookbook offers an examination of the intersection of fashion and digital culture as it immerses the viewer in a hyper-stylised digital environment, utilising motion sensors and abstract imagery to transform familiar, lived experiences into something eerily distant when played out on screen. This dissonance challenges our perceptions of reality, suggesting that the digital mediation of fashion can distance us from the authenticity of human experience, making the familiar strangely unsettling.

The 80s Youth Archive, Random Studio, A Lookbook of Many Gazes

25.11.24

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As the online realm often feels infinite, this directory highlights non-commercial, critical, and experimental online content related (but not limited) to fashion and creative practices. It features projects, essays, visuals, and events, offering tools to navigate this dynamic landscape.

In gathering a wide variety of practitioners and collectives, we are always expanding, and looking to add to this growing bibliography of ‘being online’.

If you've encountered or created something that fits within this scope, feel free to share and submit!

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