[015]
Interdependence FM
Collaboration
speculative
In an age where global events, technologies, and cultures are increasingly intertwined, the Interdependence FM podcast explores the intricate web of connections shaping our world. While the hosts talk to artists and experts in the field of AI (and beyond) and are mainly positive about the 21st century, it becomes clear that understanding the concept of interdependence has never been more crucial.
22.11.24
[030]
Our Digital Selves
Collaboration
speculative
‘Ecstatic Wholeness’ by The Fabricant
‘Ecstatic Wholeness’ by The Fabricant
"With the emergence of the Metaverse, we can reinvent ourselves in ways in which we’ve always dreamt. Modem teamed up with The Fabricant, SHOWstudio and Anastasiia Fedorova to imagine how our virtual alter-egos could change the ways we think about ourselves. Expanding on the work of The Fabricant, which explores the malleable future of human identity through non-physical garments, Our Digital Selves studies the ambiguous relationship between the real and the virtual self"
“When musing on fashion and identity, it’s always worth asking: when does wearing something truly change the meaning of who we are?”
22.11.24
[050]
Fred Perry x Raf Simons interactive lookbook
Company
commercial
Fred Perry x Raf Simons AW19 by Random Studios
The Fred Perry x Raf Simons SS19 collaboration is presented within an immersive editorial lookbook, honouring an everyday interface familiar to many. Worn by anonymised individuals, the garments can be viewed in a navigable environment, where modified stills create the setting of a universal suburb. Each garment can be examined up-close, with options to view it in situ or in the shop. Location URLs of found garments, sound snippets or visual frames can be shared on social media. The entire campaign can also be viewed as a series of semi-accidental screenshots.
This is the first instalment in a three-part exploration of 360 storytelling. Part two centres around 80s Youth Archive photographs, while part three, 'A Lookbook of Many Gazes', allows the viewer to see the SS20 collection through the eyes of many.
While lookbook offers an examination of the intersection of fashion and digital culture as it immerses the viewer in a hyper-stylised digital environment, utilising motion sensors and abstract imagery to transform familiar, lived experiences into something eerily distant when played out on screen. This dissonance challenges our perceptions of reality, suggesting that the digital mediation of fashion can distance us from the authenticity of human experience, making the familiar strangely unsettling.
22.11.24