049

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⤢ a directory that gathers, stacks and links practices that work with, through and beyond (digital) fashion […]
LATEST UPDATE 05.09.2024

[049]

Veronica Obenauer

Performing Cyber Tenderness

Thesis

This text discusses the concept of the "Sad Girl" and its evolution in the digital age. It explores how the internet, particularly platforms like Tumblr, became a space for young women to express their emotions, often through romanticized depictions of sadness and melancholy. The text examines the authenticity and commodification of these emotional performances, as well as the broader societal expectations and pressures placed on women's emotional expression. It also touches on the concept of the "Influencer" and how the pursuit of authenticity has become a tool for capitalist exploitation. The document ultimately suggests that embracing the "Cyborg" and the performative nature of online identity may be a way to resist the commodification of emotion and reclaim digital spaces.

"“As you gaze at the flickering signifiers scrolling down the computer screens, (…) you have already become posthuman.”"

Veronica Obenauer

07.10.24