The format of the manual is used here as a rhetorical construct that explores how the social roles of women have been impacted by the rise of new technologies from the second half of the 20th century until now. With their shared background ranging from (type-)design to creative coding, Charlotte Rohde and Vera van de Seyp (quite literally) deconstruct and reprogramme these languages of instruction: From the wording used in 1960s technical manuals for sewing machines, knitting machines and various domestic appliances addressing women as a new target group to Memes and YouTube tutorials as a phenomenon representing the contemporary internet culture of self-optimization.
With their Guide To Softer Ware the two artists reflect on the supposed need for guidance and the forms this guidance has historically taken and still takes. The exhibition at soft power presents new works by the two artists that may function as a manual for the spectators and simultaneously as type specimens. The use of tools and typography, soap and metal, software and code (and ultimately, the use of the body itself), invites us to question the âsoftnessâ historically/conventionally/subconsciously assigned to certain materials and spaces, to gender and its construction.As the online realm often feels infinite, this directory highlights non-commercial, critical, and experimental online content related (but not limited) to fashion and creative practices. It features projects, essays, visuals, and events, offering tools to navigate this dynamic landscape.
In gathering a wide variety of practitioners and collectives, we are always expanding, and looking to add to this growing bibliography of âbeing onlineâ.
If you've encountered or created something that fits within this scope, feel free to share and submit!