Olivia Linnea Rogers

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SOFTWEAR

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⤢ a directory that gathers, stacks and links practices that work with, through and beyond (digital) fashion […]

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Moodbored

https://www.haloscope.org/post/moodbored

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critical

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Olivia Linnea Rogers explores the rise of digital mood boarding as a modern form of identity exploration and creative expression. Originally physical collages, mood boards have evolved online, becoming aspirational but intangible collections of lifestyle aesthetics. It reflects on how images once rare and precious are now curated endlessly on platforms like Pinterest, shaping identity through associations with unattainable ideals. Rogers suggests mood boarding reflects consumerism, escapism, and a desire for curated self-expression, raising questions about authenticity in digital self-construction.

“There is no place for self-actualisation like the Internet. To put on and take off identities, personalities, interests, and styles with no cost at all and by simply lifting a pointer finger. This has generally been considered an advantage of the Internet. I’d argue it is not. It feeds an instinct that has been trained in us from marketing executives. You can create a “self” and a “space” for that self, with none of it being real at all.”

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22.10.26

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[SUBMIT]

As the online realm often feels infinite, this directory highlights non-commercial, critical, and experimental online content related (but not limited) to fashion and creative practices. It features projects, essays, visuals, and events, offering tools to navigate this dynamic landscape.

In gathering a wide variety of practitioners and collectives, we are always expanding, and looking to add to this growing bibliography of ‘being online’.

If you've encountered or created something that fits within this scope, feel free to share and submit!

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