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(Created page with "{{Entry |Entry number=026 |People=Rosie Findlay |Entity=Individual |Title=“Trust Us, We’re You”: Aspirational Realness in the Digital Communication of Contemporary Fashion and Beauty Brands |Pdf=https://attachments.are.na/24757053/6e6027da205fcd00dae4a37a04c54e2b.pdf?1700145381 |Type=Article |Discipline=critical |Subject=Aesthetics, Feminism, Fashion |Description=In recent years, a number of fashion and beauty brands have developed promotional content that circulat...") |
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This article examines three brands that circulate “aspirational realness” around their product: Glossier, Reformation, and Maryam Nassir Zadeh. All remediate the conventions of prior fashion media to communicate discourses of neoliberal femininity to a media-savvy consumer. Aspirational realness is thus read as a means by which consumption is both encouraged and situated as a means of self-realization in the likeness of other aspirational “cool girls.” | This article examines three brands that circulate “aspirational realness” around their product: Glossier, Reformation, and Maryam Nassir Zadeh. All remediate the conventions of prior fashion media to communicate discourses of neoliberal femininity to a media-savvy consumer. Aspirational realness is thus read as a means by which consumption is both encouraged and situated as a means of self-realization in the likeness of other aspirational “cool girls.” | ||
|External reference=[https://www.rosiefindlay.com Rosie Findlay] | |||
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