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(Created page with "{{Entry |Entry number=050 |People=Random Studio |Entity=Company |Title=Fred Perry x Raf Simmons interactive lookbook |Link=maps.fredperryxrafsimons.com |Type=Campaign |Discipline=commercial |Subject=Virtual reality, Fashion, Digital culture |Description=The Fred Perry x Raf Simons SS19 collaboration is presented within an immersive editorial lookbook, honouring an everyday interface familiar to many. Worn by anonymised individuals, the garments can be viewed in a navigab...") |
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|Entity=Company | |Entity=Company | ||
|Title=Fred Perry x Raf Simmons interactive lookbook | |Title=Fred Perry x Raf Simmons interactive lookbook | ||
|Link= | |Link=http://MAPS.FREDPERRYXRAFSIMONS.COM | ||
|Type=Campaign | |Type=Campaign | ||
|Discipline=commercial | |Discipline=commercial | ||
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This is the first instalment in a three-part exploration of 360 storytelling. Part two centres around 80s Youth Archive photographs, while part three, 'A Lookbook of Many Gazes', allows the viewer to see the SS20 collection through the eyes of many. | This is the first instalment in a three-part exploration of 360 storytelling. Part two centres around 80s Youth Archive photographs, while part three, 'A Lookbook of Many Gazes', allows the viewer to see the SS20 collection through the eyes of many. | ||
|Reflection=While lookbook offers an examination of the intersection of fashion and digital culture as it immerses the viewer in a hyper-stylised digital environment, utilising motion sensors and abstract imagery to transform familiar, lived experiences into something eerily distant when played out on screen. This dissonance challenges our perceptions of reality, suggesting that the digital mediation of fashion can distance us from the authenticity of human experience, making the familiar strangely unsettling. | |Reflection=While lookbook offers an examination of the intersection of fashion and digital culture as it immerses the viewer in a hyper-stylised digital environment, utilising motion sensors and abstract imagery to transform familiar, lived experiences into something eerily distant when played out on screen. This dissonance challenges our perceptions of reality, suggesting that the digital mediation of fashion can distance us from the authenticity of human experience, making the familiar strangely unsettling. | ||
|External reference= | |External reference=[http://HOME.FREDPERRYXRAFSIMONS.COM The 80s Youth Archive], [https://random.studio Random Studio], [http://fredperry.com/rafsimons-20 A Lookbook of Many Gazes] | ||
|Image2=FredPerry RafSimons AW19 Home.jpg | |Image2=FredPerry RafSimons AW19 Home.jpg | ||
|CaptionImage2=Fred Perry x Raf Simons AW19 by Random Studios | |CaptionImage2=Fred Perry x Raf Simons AW19 by Random Studios | ||
}} | }} | ||